Creative agency with a digital first approach for social media, performance marketing, influencer marketing, production and content creation | The Content Lab
2024-01-17T10:49:56+05:30
Social media and digital marketing for Akasa Air | The Content Lab

Amplifying Akasa Air’s Social Media Presence

Responsible for digital strategy, creative conceptualization, and execution of Akasa Air’ reach and engagement ideas through social media and other digital channels. We strive to showcase the services and inspirational content to the viewers for long term affinity towards the brand.

2024-01-16T16:43:28+05:30
Creative conceptualisation and production of Armaan Malik Single's Campaign for Spotify | The Content Lab

Spotify x Armaan Malik’s Single Launch

Conceptualised and executed Armaan Malik Birthday Campaign to successfully leverage Spotify's 'Singles' format to engage the fans, combining content releases, offline events, and social media activities.

2024-01-17T11:31:22+05:30
Swiggy Instamart's first YouTube channel, conceptualised and produced by The Content Lab

Dish It Yourself by Swiggy Instamart

Creatively conceptualised and implemented the content strategy for a new YouTube channel, ‘Dish it Yourself’ for Swiggy Instamart. The idea was anchored in creating entertainment-focussed IPs that reinforced the message of 'Groceries in Minutes'.

2024-01-27T13:02:58+05:30

Wild Date

Devised and executed an innovative branding and packaging strategy for the health-focused snack brand, to resolve the eternal taste vs. health dilemma. This included analyzing competitors, consumers, and markets, to conceptualise a clutter-breaking design route.

2024-01-17T10:00:42+05:30

Glow

Formulated and implemented an unconventional branding and identity strategy for a new diamond jewellery brand, affiliated with an established parent company since the last nine decades, Kirtilals.

2024-01-27T13:00:42+05:30

Warner Bros. Discovery x VIVO

Collaborated with Warner Bros. Discovery and Vivo to conceptualise, design, develop and curate a platform to run a photography contest that not only resonated with brilliant photographers but also empowered everyday Vivo users to share their creative vision with the world.

2024-01-17T10:44:22+05:30

Aqoonaa

We partnered with a newly established direct-to-consumer (D2C) hemp-based brand to create a user-friendly website that exudes a sense of friendliness and warmth, highlighting the remarkable properties of the key ingredient.

2024-01-17T11:31:12+05:30
Creative banner for IDFC First Bank by The Content Lab

IDFC First Bank’s ESG & HR Comms

Creatively conceptualised and implemented the content strategy for a new YouTube channel, ‘Dish it Yourself’ for Swiggy Instamart. The idea was anchored in creating entertainment-focussed IPs that reinforced the message of 'Groceries in Minutes'.