Devised and executed an innovative branding and packaging strategy for the health-focused snack brand, to resolve the eternal taste vs. health dilemma. This included analyzing competitors, consumers, and markets, to conceptualise a clutter-breaking design route.

Formulated and implemented an unconventional branding and identity strategy for a new diamond jewellery brand, affiliated with an established parent company since the last nine decades, Kirtilals.

Collaborated with Warner Bros. Discovery and Vivo to conceptualise, design, develop and curate a platform to run a photography contest that not only resonated with brilliant photographers but also empowered everyday Vivo users to share their creative vision with the world.

We partnered with a newly established direct-to-consumer (D2C) hemp-based brand to create a user-friendly website that exudes a sense of friendliness and warmth, highlighting the remarkable properties of the key ingredient.