We partnered with a newly established direct-to-consumer (D2C) hemp-based brand in the fast-moving consumer goods (FMCG) sector to create a user-friendly website that exudes a sense of friendliness and warmth, highlighting the remarkable properties of the key ingredient. This brand is entering a market in India where there is a history of bias and inhibition. Our goal was to craft a design that is vibrant, energetic, and enticing to consumers who are open to exploring this extraordinary ingredient in various forms, such as snacks, chocolates, superfoods, and, eventually, over-the-counter (OTC) products and beauty items.

The website design for Aqoonaa was purposefully created to tackle the challenge of dispelling reservations through its visual and functional elements. Our central objective revolved around ensuring that the website’s user experience extended beyond mere functionality to deliver an enjoyable and captivating interaction. To realize this vision, we embraced a design-centric philosophy, with a strong commitment to making the website an engaging and delightful platform for every visitor.

 At the outset of the user journey, we captivated their attention with a compelling video that set the tone for the entire website. We introduced an educational component to demystify hemp as a key ingredient. This video played a crucial role in conveying the brand’s message and the value of their products.

Furthermore, the design was structured to facilitate effortless navigation. We wanted users to seamlessly explore the website’s content and delve into the diverse range of products offered. This user-friendly approach not only showcased the products themselves but also emphasized their unique and compelling benefits, providing visitors with a comprehensive and enticing perspective on the incredible value they could derive from Aqoonaa’s offerings.

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