Handling social media for Akasa Air involves a multifaceted role that encompasses strategic planning, content creation, audience engagement, and performance analysis. It begins with developing a comprehensive social media strategy aligned with the brand’s objectives, ever-growing content buckets after identifying target audiences, and selecting suitable platforms to disburse content. Content creation plays a pivotal role, necessitating the generation of visually appealing and engaging posts, often incorporating multimedia elements. Engaging with the Akasa Air audience through comments, messages, and community management fosters a sense of connection and builds brand loyalty. We regularly monitor analytics to assess campaign effectiveness, refine strategies, and ensure a positive return on investment. Additionally, staying abreast of social media trends, algorithm changes, and emerging platforms is crucial for maintaining Akasa Air’s relevance in the dynamic digital landscape. Overall, the tasks involve a delicate balance of creativity, data-driven decision-making, and a keen understanding of the brand’s identity and its audience.